In 1195 the rather long-winded Fluid Concepts and Creative Analogies: Computer Models of the Fundamental Mechanisms of Thought became the first book to be bought on Amazon. There were no huge Amazon warehouses back then so it was packaged and distributed by Bezos himself.
Tech startups are assumed to be socially relaxed places but Amazon is apparently nothing of the sort. Bezos likes an adversarial atmosphere, regularly forwards customer complaints onto staff with a probing question mark, and has been quoted as saying "if I hear that idea again I'm gonna have to kill myself".
Instead of a dry presentation where people sit in silence and listen to someone else's interpretation of a topic, all team meetings start with 30 minutes of reading on the topic instead. Bezos felt that because everyone has their own individual thoughts, reading aloud encourages critical thinking.
Bezos' academic career began in high school. He was the valedictorian of his class and a National Merit Scholar. He went on to Princeton to study for a Bachelor of Science in Engineering alongside electrical engineering and computer science. He graduated with honors and was elected to Tau Beta Pi, the oldest engineering society in the United States.
An elderly customer complained to Amazon that she had to wait for her young nephew to open her Amazon boxes for her because the boxes were too tough for her to open on her own. In response, Jeff Bezos had a new design rolled out. In order to help staff at all levels understand the buying process, every staff member at Amazon spends two days every two years working in the customer service department – Even Jeff Bezos himself does it.